Our Research Methods

<p>Periszkóp offers a full range of media analysis, market research, and opinion polling services. We conduct both nationwide and regional studies, and by tailoring our research methods, we can also gather data on specialized market segments.</p>

Media Research

Our media research examines the entire communication process — the characteristics of media messages and their impact and...

In-Person Surveys

In-person surveys provide quantitative data on the research topic, enabling detailed, precise measurement with a calculable...

Telephone Surveys

Telephone surveys are one of the fastest data collection methods in opinion research, equally well suited to capturing the views...

Online Self-Administered Surveys

Online self-administered surveys are a modern, fast, and cost-effective data collection method, though generating reliable...

Focus Group Studies

Focus group studies are primarily aimed at uncovering the reasons behind how opinions form.

Expert In-Depth Interviews

The key advantage of expert in-depth interviews is that they allow us to explore opinions in detail and free from outside...

Mystery Shopping

In mystery shopping studies, our staff pose as ordinary customers — without revealing their identity — to simulate a real...

In hall tests

In hall tests, we test products and gather opinions about them at the same time.

In-Store Intercept Surveys

In-store intercepts are used for quick testing of specific product types and can easily be combined with PR and advertising...