Periszkóp Média- és Piackutató Kft.

One of this method's biggest advantages is that it allows differing viewpoints to be tested against each other. We help surface genuine reactions by incorporating situational exercises into the discussion. Another benefit is that the client can observe the fieldwork in real time and, if needed, help steer the direction of the conversation. This makes the method well suited to testing product samples and advertising stimuli, as well as to laying the groundwork for quantitative research.